Tebow likely to earn plenty of endorsement money

By Adam Silverstein
January 20, 2010

CNBC Sports Business Reporter Darren Rovell was curious about the money making potential of former Florida Gators quarterback Tim Tebow. Seeing as Tebow will likely be on the cover of NCAA Football 11 and is set to appear in a television commercial during Super Bowl XLIV, Rovell sought out the Davie-Brown Index to compare Tebow’s endorsement potential to others at his position currently playing in the NFL.

The findings were simple: Tebow is already more popular and appealing than future hall of famers Brett Favre and Tom Brady and more of a trendsetter than Super Bowl winners Ben Roethlisberger and Eli Manning.

It is important to remember that Tebow has already achieved these DBI ratings without competing in the Senior Bowl, working out at the NFL Combine or even being selected in the 2010 NFL Draft – yet. It looks like he will have plenty of money to donate to the Bob Tebow Evangelistic Association even if he does not end up succeeding in the professional ranks. Don’t worry – he will.

Photo Credit: Mark Seliger, GQ

UPDATE: As OGGOA reported yesterday, CBS was in the process of reviewing Tebow’s Focus on the Family advertisement. Sports Business Daily mentioned Wednesday that the script for the Super Bowl spot has received early approval from the network. It appears as if the ad will not carry a strong pro-life message as was the concern of some at CBS. Almost all major networks, especially those airing significant or highly rated national events, have a policy against advocacy ads regardless of the slant.

8 Comments

  1. kaity says:

    “Don’t worry – he will.”

    I love it!

  2. Brittany says:

    ‘Don’t worry- he will’

    So true, I can’t wait to laugh at all his doubters.

  3. Mr2Bits says:

    He so dreamy. Best bromance I’ve had in years

  4. Have a feeling he’s going to set all sorts of rookie jersey sales records.

  5. Daniel M. says:

    I play for the home team. But if I were to switch teams Tim would defi…….. Nah! Nevermind!

  6. Mr2Bits says:

    I’m set to have a little one-on-one time with Timmy in a few weeks so hopefully I can have him sign a bunch of my garb, shoot the shit and bless my baby girl who still has 4 months of belly cooking.

  7. O-town Gator says:

    As long as he’s not exploited, he’ll be fine. He’s a much better role model for kids than a lot of these others.

  8. GatorFa says:

    I am not worried about Tebow being exploited…There’s no one to compare him top..It’s like Meyer says, “I get a good dose of vitamin T every morning”..Can’t get too much of a good thing!

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