By Andrew Olson – OGGOA Contributor
The Southeastern Conference and ESPN jointly announced on Thursday the creation of the multi-platform SEC Network, which is set to launch on Aug. 6, 2014 as part of a 20-year media rights extension between the conference and World Wide Leader in Sports that will take relationship through 2034.
Termed the “longest agreement in all of sports” by ESPN president John Skipper, the deal not only locks up the SEC with ESPN as its primary rights holder but also ensures that 1,000 league games will be aired each year including 450 live on television. The other 550 contests will be distributed digitally across a variety of platforms.
“The SEC Network will provide an unparalleled fan experience of top quality SEC content presented across the television network and its accompanying digital platforms,” SEC commissioner Mike Slive said. “We will increase exposure of SEC athletics programs at all 14 member institutions, as we showcase the incredible student-athletes in our league. The agreement for a network streamlines and completes an overall media rights package that will continue the SEC’s leadership for the foreseeable future.”
College football, the only sport with all 14 schools’ coaches in attendance on Thursday, will obviously be featured prominently on the new channel. The SEC Network will televise 45 league football games each year, including three every Saturday of the 13-week season. CBS will continue to have first pick of each week’s SEC football games but will no longer have exclusivity to air an SEC game in the middle of the afternoon.