Though he briefly did sponsorship work for the company prior to the 2010 NFL Draft, Denver Broncos rookie quarterback Tim Tebow has decided not to sign an endorsement deal with Gatorade, the sports drink invented by University of Florida researchers in Gainesville, FL. Instead Tebow has agreed to a multi-year deal with the wellness drink company FRS Health Energy.

“I use their products regularly and can honestly say I believe FRS has helped me perform at my best on and off the field,” Tebow said in a statement. “I look forward to sharing my FRS story with fans and spreading the word on this amazing brand.”

According to CNBC’s Darren Rovell, FRS Health Energy first “got on the map three years ago by signing Lance Armstrong, who endorses the product and owns a piece of the company.” Rovell reports, according to XV Enterprises marketer Angel Gonzalez, that Tebow’s endorsement deal includes some equity in the company.

One of the reasons Tebow and his representatives picked FRS over Gatorade is because Tebow actually used the product while training for the combine. The company reportedly “became intrigued with Tebow when they heard he walked into a Gainesville GNC while training for the NFL combine to purchase the product,” Rovell reports.

Both Gatorade and Powerade were also vying for Tebow’s services.

Other endorsers for FRS Health Energy include Los Angeles Lakers point guard Derek Fisher and Pittsburgh Pirates outfielder Andrew McCutchen.

Location: Davis Wade Stadium – Starkville, MS [Capacity: 55,082]
Time: 7:30 p.m. (EST)
Weather Forecast: 52°F – Clear skies

TV: ESPN
Online: Live for FREE at ESPN 360.
Sirius: 121; XM: 141

Odds: Florida -22.5, O/U 49.5
Head-to-Head Stats: Gainesville Sun

KEEP AN EYE ON…
- Florida Gators quarterback Tim Tebow…who is currently second all-time to former Georgia Bulldogs running back Herschel Walker in Southeastern Conference rushing touchdowns with 48. He needs one more to tie Walker’s record. Tebow has also thrown a touchdown pass in 32 of his 33 career starts.
- The UF secondary…which had its streak of grabbing an interception in 17 straight games snapped last week. It will be interesting to see if the unit, especially cornerback Janoris Jenkins, rebounds from last week.
- Florida’ Urban Meyer…who can become the first Gators head coach since Galen Hall in 1985 to win in Starkville.
- Mississippi State Bulldogs running back Anthony Dixon…who set a new school record in career rushing yardage last week when he eclipsed 3,299 yards.
- Head coach Dan Mullen, offensive line coach John Hevesy, strength and conditioning coach Matt Balis and graduate assistant Angelo Mirando…all of whom previously worked for the Gators but are now on the Mississippi State coaching staff.
- Gators tight end Aaron Hernandez…who had career highs in receptions (seven) and yards (92) last week vs. Arkansas Razorbacks. He has led Florida in receptions four times this season.
- Florida kicker Caleb Sturgis…who made three of four field goals last Saturday including a 51-yarder and game-winning 27-yard shot with nine seconds left.

STREAKS:
- The Gators are in the middle of the longest winning streak in school history with 16 consecutive victories. They also hold the longest active winning streak in the NCAA and the longest in the SEC since the Auburn Tigers won 20 straight from 1993-94 .
- With a win Saturday, Florida will go 3-0 in the SEC West for the first time since 1998.
- Florida is on an 8-0 road game winning streak, dating back to 2007. Their two best played games this season – against the Kentucky Wildcats and LSU Tigers – were both on the road.
- Florida leads the all-time series vs. Mississippi State 32-18-2, though the Bulldogs lead the series at their home 7-3.
- The Gators lead the SEC in total offense (470.5), rushing offense (259.8), scoring offense (36.3) and third-down efficiency (.514).
- Florida has converted 48.6% of its offensive drives into points in 2009, best in the SEC.

Read OGGOA’s complete Florida vs. Mississippi State preview after the jump…

No. 1 Florida Gators vs. Mississippi State Bulldogs Preview

Scratching by with a close win last week, the No. 1 Florida Gators (6-0, 4-0) hit the road, traveling to Starkville, MS, to take on the Mississippi State Bulldogs (3-4, 1-2) at 7:30 p.m. Saturday at Davis Wade Stadium. The game will air live on ESPN.

Florida senior quarterback Tim Tebow and sophomore kicker Caleb Sturgis led the Gators to victory on a 14-play, 69-yard drive that ended with a 27-yard field goal with only nine seconds left on the clock. While the win was marked with questions about officiating and the Gators inability to stop the Arkansas Razorbacks on defense, Florida went on to win their 16th straight game. This week, the Gators go into their contest against their former offensive coordinator and new Bulldogs head coach Dan Mullen with a depleted defense (as many as three starters may be out) and concerns about the viability of an offense run by coordinator Steve Addazio.

Out for Saturday’s game are defensive end Justin Trattou (shoulder/bicep), wide receivers Carl Moore (back) and T.J. Lawrence (scoped knee), cornerbacks Moses Jenkins (concussion) and Jeremy Brown (back), linebacker Brendan Beal (neck) and safety Dorian Munroe (knee). Defensive tackle Lawrence Marsh (ankle) is doubtful for the game [he will not play], while his linemate Jaye Howard (knee bruise) is questionable, though many believe he will miss game action, too. Senior middle linebacker Brandon Spikes (groin) is listed as questionable [most expect him to play], and DE Jermaine Cunningham (groin) is probable and a go.

Coach Mullen and the Bulldogs believe they have a plan to stop the Gators and were extremely confident toward the end of the week. Both went as far as to say that, if they played their game, victory was certainly a possibility against the BCS No. 1-ranked team in the nation. Mullen’s familiarity with the Gators is a concern, though both he and Tebow have said it is not that much of a factor in the grand scheme of things. Florida’s offensive signals were changed this week, and the Gators coaching staff will attempt to avoid falling into any trends that Mullen might recognize.