Though he briefly did sponsorship work for the company prior to the 2010 NFL Draft, Denver Broncos rookie quarterback Tim Tebow has decided not to sign an endorsement deal with Gatorade, the sports drink invented by University of Florida researchers in Gainesville, FL. Instead Tebow has agreed to a multi-year deal with the wellness drink company FRS Health Energy.

“I use their products regularly and can honestly say I believe FRS has helped me perform at my best on and off the field,” Tebow said in a statement. “I look forward to sharing my FRS story with fans and spreading the word on this amazing brand.”

According to CNBC’s Darren Rovell, FRS Health Energy first “got on the map three years ago by signing Lance Armstrong, who endorses the product and owns a piece of the company.” Rovell reports, according to XV Enterprises marketer Angel Gonzalez, that Tebow’s endorsement deal includes some equity in the company.

One of the reasons Tebow and his representatives picked FRS over Gatorade is because Tebow actually used the product while training for the combine. The company reportedly “became intrigued with Tebow when they heard he walked into a Gainesville GNC while training for the NFL combine to purchase the product,” Rovell reports.

Both Gatorade and Powerade were also vying for Tebow’s services.

Other endorsers for FRS Health Energy include Los Angeles Lakers point guard Derek Fisher and Pittsburgh Pirates outfielder Andrew McCutchen.

Tags: Angelo Mirando, Denver Broncos, Draft, FRS Health Energy, Gatorade, NFL, Tim Tebow, University of Florida, XV Enterprises

Location: Davis Wade Stadium – Starkville, MS [Capacity: 55,082]
Time: 7:30 p.m. (EST)
Weather Forecast: 52°F – Clear skies

TV: ESPN
Online: Live for FREE at ESPN 360.
Sirius: 121; XM: 141

Odds: Florida -22.5, O/U 49.5
Head-to-Head Stats: Gainesville Sun

KEEP AN EYE ON…
- Florida Gators quarterback Tim Tebow…who is currently second all-time to former Georgia Bulldogs running back Herschel Walker in Southeastern Conference rushing touchdowns with 48. He needs one more to tie Walker’s record. Tebow has also thrown a touchdown pass in 32 of his 33 career starts.
- The UF secondary…which had its streak of grabbing an interception in 17 straight games snapped last week. It will be interesting to see if the unit, especially cornerback Janoris Jenkins, rebounds from last week.
- Florida’ Urban Meyer…who can become the first Gators head coach since Galen Hall in 1985 to win in Starkville.
- Mississippi State Bulldogs running back Anthony Dixon…who set a new school record in career rushing yardage last week when he eclipsed 3,299 yards.
- Head coach Dan Mullen, offensive line coach John Hevesy, strength and conditioning coach Matt Balis and graduate assistant Angelo Mirando…all of whom previously worked for the Gators but are now on the Mississippi State coaching staff.
- Gators tight end Aaron Hernandez…who had career highs in receptions (seven) and yards (92) last week vs. Arkansas Razorbacks. He has led Florida in receptions four times this season.
- Florida kicker Caleb Sturgis…who made three of four field goals last Saturday including a 51-yarder and game-winning 27-yard shot with nine seconds left.

STREAKS:
- The Gators are in the middle of the longest winning streak in school history with 16 consecutive victories. They also hold the longest active winning streak in the NCAA and the longest in the SEC since the Auburn Tigers won 20 straight from 1993-94 .
- With a win Saturday, Florida will go 3-0 in the SEC West for the first time since 1998.
- Florida is on an 8-0 road game winning streak, dating back to 2007. Their two best played games this season – against the Kentucky Wildcats and LSU Tigers – were both on the road.
- Florida leads the all-time series vs. Mississippi State 32-18-2, though the Bulldogs lead the series at their home 7-3.
- The Gators lead the SEC in total offense (470.5), rushing offense (259.8), scoring offense (36.3) and third-down efficiency (.514).
- Florida has converted 48.6% of its offensive drives into points in 2009, best in the SEC.

Read OGGOA’s complete Florida vs. Mississippi State preview after the jump…

Continue Reading » Week 8: No. 1 Florida Gators at Miss. St. Bulldogs

Tags: Aaron Hernandez, Angelo Mirando, Anthony Dixon, Arkansas Razorbacks, Auburn Tigers, Brandon Spikes, Brendan Beal, Caleb Sturgis, Carl Moore, Dan Mullen, Davis-Wade Stadium, Dorian Munroe, Galen Hall, Georgia Bulldogs, Herschel Walker, Janoris Jenkins, Jaye Howard, Jeremy Brown, Jermaine Cunningham, John Hevesy, Justin Trattou, Kentucky Wildcats, Lawrence Marsh, LSU Tigers, Matt Balis, Mississippi State Bulldogs, Moses Jenkins, Scott Field, SEC, Steve Addazio, T.J. Lawrence, Tim Tebow, Urban Meyer