As rookie season begins, brand Tebow expands

By Adam Silverstein
September 8, 2010

Fact is, Tim Tebow was already a brand coming out of high school – just ask anyone who followed his recruitment. Now, after achieving legendary status while playing four years for the University of Florida Gators and being selected in the first round of the 2010 NFL Draft by the Denver Broncos, Tebow is finally able to capitalize on the fame and following he has built over the last handful of years.

On Wednesday, Tebow’s marketing push began by rolling out an official website (TimTebow.com), Twitter account (@TimTebow) and Facebook page (Tim Tebow) at the same time as his brother Robby Tebow and longtime friend Angel Gonzalez publicly debuted their website for XV Enterprises, an agency featuring Tebow as its first client.

While the website and social media accounts are aimed at fans, XV Enterprises’ goal is to become a major player in the sports marketing world by attracting only the best clients who have a particular “it” factor, as Gonzalez explained to CNBC’s Darren Rovell.

Currently featured on Tebow’s website is a four-minute trailer to an upcoming documentary about his path to the NFL, information about the player, pictures, videos and a list of his upcoming Broncos games and events.

The man who some have begun calling T2 has also debuted a new slogan that is sure to catch on with his supporters: GB2 = God Bless + Go Broncos.

3 Comments

  1. Gatorbuc15 says:

    It’s a cool site!

    Go Tim!!!!!!

  2. Fish-Gator-59 says:

    That documentary looks sweet

  3. Gatorbuc15 says:

    Yes it does!

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