Tebow and Gatorade: A match made in Gainesville

By Adam Silverstein
February 5, 2010

Former Florida Gators quarterback Tim Tebow spent a good part of the Friday before Super Bowl XLIV not speaking about his Focus on the Family advertisement set to air during the game but rather working out at a makeshift Gatorade Performance Lab in Miami, FL. Tebow went through a number of exercises including a caloric expenditure test while wearing a Gatorade towel and promoting the company’s newest line of beverage products: G Series.

G Series, which will be introduced at the Super Bowl, is a three-part regimen designed to fuel every step of an athlete’s performance. It consists of three components: a priming drink, performance drink and recovery drink. “Whether it’s practice, training or competition, the G Series three-part system fuels the body at every stage of your routine – before, during and after – helping you perform at your best,” according to Gatorade.

With plenty of endorsement opportunities sure to come Tebow’s way (and some already have), none makes more sense than Gatorade, a product developed by University of Florida scientists in 1965 in Gainesville, FL.

Should Tebow receive a full endorsement offer from the company, he would join Indianapolis Colts QB Peyton Manning, New York Giants QB Eli Manning and San Diego Chargers RB LaDanian Tomlinson as its NFL representatives.

“I don’t have to fake it,” Tebow told The Miami Herald of his endorsing Gatorade. “I believe in the product. It’s part of my life for a long time. Being a Gator, that’s what you drink. My personality, if I don’t believe in something, I can’t fake it.”

Tebow also spoke with the Herald about his life’s direction since the 2010 Sugar Bowl.

“It’s crazy,” he said. “It’s obviously a lot of scrutiny. There are a lot of good things and a lot of bad things when you’re dealing with it. There are pros and cons, just like with everything. I want people to believe in me. So when they don’t, when they talk negatively about me, when they create lies about me, when they stir stuff up about me, it can be frustrating. Some of it is false. Some of it is lies. Some of it, people just want to bring you down. It’s frustrating. But it does give me a lot of motivation.”

Video of Tebow working out for Gatorade, courtesy of the Sun-Sentinel, after the jump!

4 Comments

  1. HotandBothered says:

    You see that sock he was smuggling in his boxers, holy smokes. Like a tiger waiting to bust outta its cage! I’d love to get physical with Timmy!

  2. Mel Kiper, Jr. says:

    Who wouldn’t want to get physical with that young virile NFL H-back?

  3. Daniel M. says:

    Sorry but Gatorade is pure crap. Loaded with HFCS and salt. That’s it. Their marketing success is unparalleled. But the science of their product is a straight joke. Short of inhaling creme pie, there are few ways to wreck a good calorie burning workout than to chug 16 ounces of “G.”

    If you want a serious electrolyte formula or a serious sustained energy formula or both, look into the products made by Hammer Nutrition.

    I have no affiliation with Hammer Nutrition aside from having used their products extensively and knowing they do what you want them to do. And that’s because their formulas are based on medical research, not images of a high flying Jordan.

    Stopping at Jiffy Mart drink cooler to “fuel” yourself is the biggest mistake on earth.

  4. brlgator says:

    Boring. Long live gatorade. Keep sippin the haterade.

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